I’m among the contributors to a new guide to modern PR tools published today, the My #PRstack ebook.
There are 18 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
You can download the ebook for free.
The section I’ve written focuses on how PR practitioners can use the Government’s Nomis data tool to help define or understand the publics with whom they need to engage.
If you are interested in public relations research and evaluation, here’s something I wrote in 2013 about free online research resources for PR; it includes data sources on attitudes, media consumption, political opinion and trust.
Other free tools that I have come across since writing that piece include:
- the fun YouGov profiler, a free to use app built to showcase (paid for) YouGov profiles, a segmentation and planning tool that allows users to build target profiles using the data from 200,000 YouGov members. (Just don’t mention the election).
- the London datastore for demographic data from the capital
- the Variable and Question Bank from the UK data service, a one stop shop for secondary data including ‘government surveys, international macrodata, business microdata, qualitative studies and census data from 1971 to 2011’
- the data devil resident population tool, which calculates how many people live within particular radius’ of a postcode
Very pleased to hear about other free demography, awareness, attitude, behaviour resources that practitioners find useful.